CC&S is dedicated to playing a major role in helping the shipping industry minimize the global transportation footprint. Corporate responsibilty as well as enhanced brand recognition are both important factors in leading companies to look more closely at environmental performance issues. The goal of CC&S is to provide ways to develop mutual trust and respect between companies committed to collaborate in order to address environmental challenges. Reducing the transportation of empty containers is an area with the potential to make a significant improvement in the industry carbon footprint.